Three high-end automakers have new winter driving campaigns. "In my opinion . . ." hree high-end automakers are engaging consumers with new winter driving events. Lamborghini has an Accademia program. Bentley has its Power-On-Ice program. Maserati is offering its Winter Tour. These kind of campaigns benefit the brands or marques by adding a layer of high-touch customer service, experience, engagement and, if the experience was enjoyable, help...