BMW’s new Startup Garage seeks innovative startups

BMW Startup Garage offers potential assistance to young tech companies "In my opinion . . ." hat are the advantages of working with startups? The advantage is simple: BMW offers its resources and guidance for a ground floor equity share in the development of a potential breakthrough technology, which taken to its successful fruition can yield a large return on investment. On a global level, there...

Continue reading →

Audi’s new creative campaign for the 2016 Audi A6

Audi’s new ad campaign showcases its latest in-car connectivity "In my opinion . . ." he new ad campaign by Audi entitled "Challenge All Givens" is supposed to resonate with those who defy convention. The campaign has two new TV commercials that aim to draw attention to technology used by Audi—and these days, it seems to be all about technology, not the driving experience as it...

Continue reading →

Lamborghini’s first hybrid vehicle, the Asterion

The new Asterion . . . bella macchina? "In my opinion . . ." ow . . . this new Lamborghini Asterion LPI 910-4—the name being a hybrid creature that's part bull and part man—hits all the right buttons for me. I say that, not because it's another rolling hybrid hypercar technology showcase. Being more of an old-school sports car enthusiast, where mere mortals can work on...

Continue reading →