Maserati covers its cross-US travels in Quattroporte "In my opinion . . ." aserati's Quattroporte coast-to-coast campaign today. The brand is releasing many videos—12 so far—showing the Quattroporte driving through different parts of the U.S. The videos show the car from the point of view of a helicopter, suggesting a race and very little beyond driving down a road happens. Will this series maintain fan interest? I would...

  "In my opinion . . ." elebrating the all-new 2013 Boxster, the automaker is driving one of its new Boxsters down the east coast – from New York to Alabama – to show it to consumers at different venues. Consumers can also follow the journey on Twitter with hashtag #BoxsterRoadTrip. What's the strategy and target demographic? Well given, it's an African-American male sharing his experience, and...