Mercedes has a lighter side. Who knew? Those zany Germans! "In my opinion . . ." instead of taking a typically Teutonic approach, using a lab coat-wearing talking head, droning on dryly about the company’s history, engineering and innovation, the producers here have taken a fresh approach: They have lightened things way up with a hip, fun, friendly fast paced informative series of short video...

Mercedes-Benz's latest film (released via Facebook, YouTube and Twitter) shows the highlights of the GL model during a car chase. Note the funny surprise at the end. "In my opinion . . ." hat do I think of this video and the automaker's strategy? A couple of things: one is to obviously demonstrate, in an entertaining and engaging manner, the features and benefits found on the...