Three high-end automakers have new winter driving campaigns. "In my opinion . . ." hree high-end automakers are engaging consumers with new winter driving events. Lamborghini has an Accademia program. Bentley has its Power-On-Ice program. Maserati is offering its Winter Tour. These kind of campaigns benefit the brands or marques by adding a layer of high-touch customer service, experience, engagement and, if the experience was enjoyable, help...

Aston Martin and Maserati’s social efforts that focus solely on the sound of their cars. "In my opinion . . ." ston Martin has a SoundCloud account, where it shares the audio of various models in different gears and scenarios. Have a listen here:  Following its last SuperTrofeo race series, Maserati posted a video on Facebook that demonstrates the “sound of speed,” asking "how it should be shaped?"...

Maserati covers its cross-US travels in Quattroporte "In my opinion . . ." aserati's Quattroporte coast-to-coast campaign today. The brand is releasing many videos—12 so far—showing the Quattroporte driving through different parts of the U.S. The videos show the car from the point of view of a helicopter, suggesting a race and very little beyond driving down a road happens. Will this series maintain fan interest? I would...