McLaren wants to distance its brand from its racing roots?

Recently, at the Luxury Retail Summit 2013 in New York, McLaren spoke at a conference and discussed their strategy to distance the brand a bit from its racing roots to appeal to a larger audience. I'm wondering if the reverse should be practiced by some brands. "In my opinion . . ." iven that I am a dyed-in-the-wool car enthusiast, raised around Ferrari, Aston Martin and...

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