BMW i8 and Louis Vuitton are the latest in fashionable driving

Exclusive luggage fits well with an exclusive BMW "In my opinion . . ." ouis Vuitton is creating an exclusive luggage for the BMWi8. The set includes  a business case, two travel bags and a garment bag. The luggage compliment the colors, cues, shape and ethos of the i8. There's nothing wrong with fitted luggage for cars. It's been done for a long time. Brand partnering is a...

Continue reading →

McLaren wants to distance its brand from its racing roots?

Recently, at the Luxury Retail Summit 2013 in New York, McLaren spoke at a conference and discussed their strategy to distance the brand a bit from its racing roots to appeal to a larger audience. I'm wondering if the reverse should be practiced by some brands. "In my opinion . . ." iven that I am a dyed-in-the-wool car enthusiast, raised around Ferrari, Aston Martin and...

Continue reading →