"In my opinion . . ." elebrating the all-new 2013 Boxster, the automaker is driving one of its new Boxsters down the east coast – from New York to Alabama – to show it to consumers at different venues. Consumers can also follow the journey on Twitter with hashtag #BoxsterRoadTrip. What's the strategy and target demographic? Well given, it's an African-American male sharing his experience, and...