Three high-end automakers have new winter driving campaigns. "In my opinion . . ." hree high-end automakers are engaging consumers with new winter driving events. Lamborghini has an Accademia program. Bentley has its Power-On-Ice program. Maserati is offering its Winter Tour. These kind of campaigns benefit the brands or marques by adding a layer of high-touch customer service, experience, engagement and, if the experience was enjoyable, help...

Rolls-Royce announced its second authorized dealer in Moscow Bentley Motors announces "Bentley Russia" "In my opinion . . ." n 2011, despite the growing economic gloom, worldwide car sales increased over five percent from the previous year. While automotive sales in 2011 have slowed in the developed world, emerging markets continue to grow quickly, such as in Russia, where sales jumped 27 percent jump over the previous...

"In my opinion . . ." t this point, it’s a no cost/low cost way of keeping the brand and its stylistic imagery in front of a social media-centric, well-connected demographic. Generally speaking, for product manufacturers, Pinterest linking and cross-linking drives traffic to the company's website(s), which should lead to an engagement with prospective consumers, and assist in the conversion of leads into actual sales. Automakers...