Aston Martin and Maserati’s social efforts that focus solely on the sound of their cars.
"In my opinion . . ."
ston Martin has a SoundCloud account, where it shares the audio of various models in different gears and scenarios.
Have a listen here:
Following its last SuperTrofeo race series, Maserati posted a video on Facebook that demonstrates the “sound of speed,” asking "how it should be shaped?"...
Aston Martin's Centenary Celebration
"In my opinion . . ."
ston Martin's Centenary celebration today, specifically the brand's film series on its DB line deserves a hearthfelt "well done mate . . . we're glad you're still here."
David Brown's "DB" series is legendary and goes all the way back to the DB1 series (my dad had a DB2 and DB3 when I was a kid). Aston...
How important are branded driver's shoes to automotive enthusiasts?
"In my opinion . . ."
ritish automaker Aston Martin is renewing its partnership with bespoke British shoemaker John Lobb to produce the second incarnation of the Winner Sport driving shoe meant to fortify bonds with brand loyalists. Retail price, $1,100.
The Winner Sport MKII driving shoes feature traits treasured by both brands such as rows of twin...
"In my opinion . . ."
t this point, it’s a no cost/low cost way of keeping the brand and its stylistic imagery in front of a social media-centric, well-connected demographic. Generally speaking, for product manufacturers, Pinterest linking and cross-linking drives traffic to the company's website(s), which should lead to an engagement with prospective consumers, and assist in the conversion of leads into actual sales.
Automakers...