Professional photographers are worth every penny

Too many small businesses use amateur shots in their marketing.

Today’s technology puts a camera in almost everyone’s hand. You’d be surprised how many small businesses use amateur snapshots in their marketing. The smart business owner that knows the value of hiring a professional photographer always reaps a bigger and better reward. The familiar phrase, “One look is worth a thousand words,” first appears in a 1913 newspaper advertisement for the Piqua Auto Supply House of Piqua, Ohio. That observation still holds true today.

A very slow speed trick-of-the-trade not easily done with amateur equipment.

In the age of digital photography and desktop publishing, it’s easier than ever for small business owners to create their own marketing materials, websites and photography. As the abovementioned old saying expresses, there’s a huge difference between just using a snapshot and staging a photo. Today, in this world of camera phones and cheap cameras, some businesses think pretty good is good enough. It’s not. Yes, every photo may be worth “a thousand words,” but you must choose your words well. Though it costs less, doing your own photography is rarely best for your business. Though it costs you more, a professional photographer can help you bring more business to your company.

Professional photos in your marketing are crucial in evoking interest and creating a desire to purchase and own your products.

Turn browsers into customers. Online retailers don’t get an opportunity to sell their products face-to-face, and Internet browsers are fickle. That means good photos—product shots, hero shots, action shots, “jewelry” shots, golden-hour shots—are all crucial to evoke interest, emotion and create a desire to purchase and own.

Smart business owners hire professional photographers to photograph their products. Every time, these professional, polished images bring the company more and better results, affects the conversion rate and the bounce rate. In other words, prospective customers that used to come to the company landing page and leave quickly are now shopping around on the site. In addition, it’s helpful to have professional photos when opportunities for publicity arise.

You can give the images to bloggers and other websites. Your image and brand is boosted because you project a more high-end, polished look across all your forms of media. It does not matter if you are a local or global company. Professional photos help you not just gain leads, but also generate better brand exposure. Below are just a few examples of what can be done for your company.