"In my opinion . . ."
rom a branding, market positioning, and financial standpoint, decisions that VW (Audi) makes do not always seem logical to me.
Case-in-point, the VW Phaeton: a full-size luxury sedan/saloon that the chairman of Volkswagen Group, Ferdinand Piëch, hoped to build to compete or surpass Mercedes-Benz and BMW. Well, everyone in the US knows that VW built its brand/reputation here on small,...
Continue reading →