Rolls-Royce and Bentley are selling in Russia

Rolls-Royce announced its second authorized dealer in Moscow Bentley Motors announces "Bentley Russia" "In my opinion . . ." n 2011, despite the growing economic gloom, worldwide car sales increased over five percent from the previous year. While automotive sales in 2011 have slowed in the developed world, emerging markets continue to grow quickly, such as in Russia, where sales jumped 27 percent jump over the previous...

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Land Rover’s support of the Pushing the Limits adventure tour

"In my opinion . . ." and Rover is getting some traction on the Web with its involvement in this team’s 30,000-mile journey across Europe which the automaker supported by giving its Bursary prize to the group along with the largest monetary award donation to date. The team leader, Andy Campbell, who became paralyzed eight years ago, will be traveling in a wheelchair. He is doing the...

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Porsche’s Boxster Spirited Escape Road Tour

  "In my opinion . . ." elebrating the all-new 2013 Boxster, the automaker is driving one of its new Boxsters down the east coast – from New York to Alabama – to show it to consumers at different venues. Consumers can also follow the journey on Twitter with hashtag #BoxsterRoadTrip. What's the strategy and target demographic? Well given, it's an African-American male sharing his experience, and...

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High-end automakers are starting to use Pinterest

"In my opinion . . ." t this point, it’s a no cost/low cost way of keeping the brand and its stylistic imagery in front of a social media-centric, well-connected demographic. Generally speaking, for product manufacturers, Pinterest linking and cross-linking drives traffic to the company's website(s), which should lead to an engagement with prospective consumers, and assist in the conversion of leads into actual sales. Automakers...

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BMW recalls 24,000 vehicles on emissions problem

What does this latest recall mean for BMW? "In my opinion . . ." here is always a price to pay when issuing recalls. They take a hit financially, and their brand reliability rating and owner satisfaction index takes a hit too. The last item has much to do with how the owner is treated during the recall by the dealership. This means BMW has to...

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Jaguar announces new forced-induction power trains

AT-A-GLANCE: Jaguar will bring to market globally two new forced-induction engines—a Turbocharged 2.0 liter in-line four cylinder and a Supercharged 3.0 liter V6 . These engines will be offered as choices on a number of Jaguar models in the future. The Turbocharged 2.0L I-4 produces 240hp. The Supercharged 3.0L V6 draws on key technology used in the Jaguar 5-liter V8 and will be available in two...

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AUDI acquires Ducati

"In my opinion . . ." rom a branding, market positioning, and financial standpoint, decisions that VW (Audi) makes do not always seem logical to me. Case-in-point, the VW Phaeton: a full-size luxury sedan/saloon that the chairman of Volkswagen Group, Ferdinand Piëch, hoped to build to compete or surpass Mercedes-Benz and BMW. Well, everyone in the US knows that VW built its brand/reputation here on small,...

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