Porsche’s return to high-level racing after 16 years away

After more than a decade, Porsche is returning to the LMP1 class of the FIA World "In my opinion . . ." was asked for my opinion today by Luxury Daily . . . does Porsche has a strong racing reputation? I had to smile. Porsche has one of the richest racing reputations and legacies of any automotive marque, anywhere, EVER. The company has earned major...

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Aston Martin: 100 years of sports car excellence

Aston Martin's Centenary Celebration "In my opinion . . ." ston Martin's Centenary celebration today, specifically the brand's film series on its DB line deserves a hearthfelt "well done mate . . . we're glad you're still here." David Brown's "DB" series is legendary and goes all the way back to the DB1 series (my dad had a DB2 and DB3 when I was a kid). Aston...

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Mercedes-Benz’s DMV-certified Teen Driving Academy expands

This new program aims to create responsible drivers, provides workshops for parents and their kids and is inspired by the high teen car-crash rates. "In my opinion . . ." tandard driving schools do just one thing: teach you how to pass the DMV's written exam and driving test. You are on your own from there on. On the other hand, the Mercedes-Benz Driving Academy...

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How important are factory tours for most automotive consumers?

Does the notion of "craftsmanship" matter to auto buyers any longer? In my opinion . . ." was reading about Audi's Factory yesterday and was startled by the sophistication and number of robots that play a role in the construction process. There are still humans that monitor the robots and handle some of the more unpredictable elements of construction, but it seems like only a...

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Aston Martin’s renewed partnership with John Lobb to produce a driver’s shoe.

How important are branded driver's shoes to automotive enthusiasts? "In my opinion . . ." ritish automaker Aston Martin is renewing its partnership with bespoke British shoemaker John Lobb to produce the second incarnation of the Winner Sport driving shoe meant to fortify bonds with brand loyalists. Retail price, $1,100. The Winner Sport MKII driving shoes feature traits treasured by both brands such as rows of twin...

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McLaren wants to distance its brand from its racing roots?

Recently, at the Luxury Retail Summit 2013 in New York, McLaren spoke at a conference and discussed their strategy to distance the brand a bit from its racing roots to appeal to a larger audience. I'm wondering if the reverse should be practiced by some brands. "In my opinion . . ." iven that I am a dyed-in-the-wool car enthusiast, raised around Ferrari, Aston Martin and...

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Rolls-Royce meets with China’s Elite Club

AT-A-GLANCE: Rolls-Royce is meeting with a group called the Chinese Entrepreneur Club (CEC). The club comprises the elite of the Chinese business community. Here’s the most luxurious auto brand wooing the most affluent Chinese consumers. "In my opinion . . ." he world has certainly changed in the last half-a-century. The developing world has developed. BRICS (Brazil, Russia, India, China and South Africa) nations and the concept...

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Out-of-home (OOH) high-end auto advertising: does it work?

Can über luxury and exotic automakers such as Rolls-Royce, Bentley, Ferrari, Lamborghini, etc. place OOH (out-of-home) ads to reach the correct audience, but without diluting the brand? "In my opinion . . ." was asked the above questions recently. Out of home advertising is focuses on the consumer when they are on the move and in public places. OOH advertising formats—digital and non-digital—has four main categories:...

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Mercedes’ latest “film” released on social media

Mercedes-Benz's latest film (released via Facebook, YouTube and Twitter) shows the highlights of the GL model during a car chase. Note the funny surprise at the end. "In my opinion . . ." hat do I think of this video and the automaker's strategy? A couple of things: one is to obviously demonstrate, in an entertaining and engaging manner, the features and benefits found on the...

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High-end automakers to have different apps for each model. Does that make sense?

"In my opinion . . ." ow I may not be the best person to be objective on this topic because it's a sore spot for me. See, I am a dyed-in-the-wool performance auto enthusiast and so I believe that all this technology takes critical attention away from driving a car safely and attentively for yourself, your passengers and every other driver around you. But...

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