Can über luxury and exotic automakers such as Rolls-Royce, Bentley, Ferrari, Lamborghini, etc. place OOH (out-of-home) ads to reach the correct audience, but without diluting the brand?
"In my opinion . . ."
was asked the above questions recently. Out of home advertising is focuses on the consumer when they are on the move and in public places. OOH advertising formats—digital and non-digital—has four main categories:...
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