Lamborghini’s first hybrid vehicle, the Asterion

The new Asterion . . . bella macchina? "In my opinion . . ." ow . . . this new Lamborghini Asterion LPI 910-4—the name being a hybrid creature that's part bull and part man—hits all the right buttons for me. I say that, not because it's another rolling hybrid hypercar technology showcase. Being more of an old-school sports car enthusiast, where mere mortals can work on...

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How to hear Aston Martin’s and Maserati’s exhaust sound

Aston Martin and Maserati’s social efforts that focus solely on the sound of their cars. "In my opinion . . ." ston Martin has a SoundCloud account, where it shares the audio of various models in different gears and scenarios. Have a listen here:  Following its last SuperTrofeo race series, Maserati posted a video on Facebook that demonstrates the “sound of speed,” asking "how it should be shaped?"...

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The 2014 Lamborghini Giro

Lamborghini's "The Pacific Grand Tour" "In my opinion . . ." n Italian, the word "giro" means "tour" in this instance. Like minded Lamborghini owners have the opportunity to assemble together and tour Northern and Central California. The gain for Lamborghini from such an event is that it encourages it's car owners to get out and drive, demonstrating how enjoyable it is to take a road trip...

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2014 Goodwood Festival of Speed

Goodwood Festival of Speed: is it significant? "In my opinion . . ." s you may or may not know, the Goodwood Festival of Speed is a hill climb event, held annually, that features all sorts of historic motor racing cars and motorcycles. The event is held in the grounds of Goodwood House, West Sussex, England between late June and early July. In the beginning years, the...

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The Mille Miglia tour: still relevant to today’s consumer?

High-end automakers reach back into history for Mille Miglia tour "In my opinion . . ." he Mille Miglia is alive and well . . . and praise be! Held in Italy (of course) historic, venerable marques such as Ferrari, Jaguar, Bentley, Maserati and such other automakers are are getting ready for the historic Mille Miglia race May 15-18 that limits participants to models made before 1957. The...

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Tesla’s planned expansion in Europe

Ready or not, Tesla is expanding into Europe "In my opinion . . ." esla is planning to open 30 new service centers and stores in Europe, responding to its growing popularity on the continent. In addition, Tesla plans to expand the number of Superchargers across Europe so Model S owners can drive across Europe for free. Here is an excerpt from their press release on the...

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Maserati, USA coast-to-coast road trip

Maserati covers its cross-US travels in Quattroporte "In my opinion . . ." aserati's Quattroporte coast-to-coast campaign today. The brand is releasing many videos—12 so far—showing the Quattroporte driving through different parts of the U.S. The videos show the car from the point of view of a helicopter, suggesting a race and very little beyond driving down a road happens. Will this series maintain fan interest? I would...

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Land Rover’s “invisible bonnet technology”

Land Rover reveals "Transparent Bonnet" virtual imaging concept "In my opinion . . ." his is a very cool concept: Land Rover's new invisible technology that allows drivers to peer through the front of the car to see what's on the ground and the direction of the tires. Cameras will be attached to the grille of the car which will feed data to a display that...

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Ferrari’s 2014 California “T” model

Ferrari launched its new California T during the Geneva Auto Show. "In my opinion . . ." ill this car improved and strengthen the brand? Ferrari's tifosi says "sì!" Why? It's quite simple. Better styling: when looking at the earlier California from behind you could tell it had a bit too much junk-in-the-trunk. In fact, the California T has been voted "Most Stylish Car of the Year" by...

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BMW i8 and Louis Vuitton are the latest in fashionable driving

Exclusive luggage fits well with an exclusive BMW "In my opinion . . ." ouis Vuitton is creating an exclusive luggage for the BMWi8. The set includes  a business case, two travel bags and a garment bag. The luggage compliment the colors, cues, shape and ethos of the i8. There's nothing wrong with fitted luggage for cars. It's been done for a long time. Brand partnering is a...

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