Mercedes-Benz / AMG’s Project One brings F1 to the street

F1 Power-train for the Street? That's a first. "In my opinion . . ." or years, Mercedes-Benz's street-legal CKL GTR race car from the late 1990's has been my favorite road-going monster, but this CGI teaser of their upcoming Project One looks otherworldly. They used to say, "Win on Sunday, sell on Monday." Is that old adage still true? I think it's alive and well ... well,...

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The new Maserati of SUVs is here. It’s called Levante.

"If you want a four door Ferrari, have a Maserati"—Amedo Felisa, Ferrari CEO"In my opinion . . ."he SUV obviously seems to be an automotive trend that has staying power. Though Maserati’s beginnings started as builder of race cars, sports cars and grand tourers (along with its four-door Quattroporte), the company is simply following the 21st Century’s market’s wants and needs as so many...

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Porsche’s “Driving Experience Centers” . . . do you know their origin?

Porsche's latest center is coming to LA in 2016."In my opinion . . ." had a conversation with a friend recently about the Porsche Driving Center that is coming to Los Angeles (a few years past their first projected opening date) and the genesis of factory sponsored driving schools in general. Here's how I recall the story—which began right here in San Diego:As we...

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Lamborghini’s restoration center is back

Lamborghini Polo Storico restoration center guarantees authenticity for its classic supercars"In my opinion . . ."estoring a supercar from the 1960s and 1970s is a very long and expensive process. Nowadays certain supercars from that era command many millions of dollars in restored or “original” concours condition.  This means it makes financial sense to restore such cars that are in rough or damaged condition....

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BMW’s new Startup Garage seeks innovative startups

BMW Startup Garage offers potential assistance to young tech companies "In my opinion . . ." hat are the advantages of working with startups? The advantage is simple: BMW offers its resources and guidance for a ground floor equity share in the development of a potential breakthrough technology, which taken to its successful fruition can yield a large return on investment. On a global level, there...

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Audi’s new creative campaign for the 2016 Audi A6

Audi’s new ad campaign showcases its latest in-car connectivity "In my opinion . . ." he new ad campaign by Audi entitled "Challenge All Givens" is supposed to resonate with those who defy convention. The campaign has two new TV commercials that aim to draw attention to technology used by Audi—and these days, it seems to be all about technology, not the driving experience as it...

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Bentley Bentayg . . . another high-end SUV is coming.

Spy shots are nothing new. But the Bentayg is. "In my opinion . . ." he world of automotive design and styling is highly competitive and has its own kind of paparazzi as well. Automotive spy shots are taken and “leaked” all the time. These spy photographers, with their long lenses are always on the lookout for engineers testing power trains and running gear in the...

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BMW’s new M4 social video. App not included … yet.

The hot new BMW M4: personal touches cost extra, but the apps not real. Yet. "In my opinion . . ." he bad news for auto enthusiasts who love to tinker with a car’s engine is, it’s obvious that the golden age of hot rodding is coming to an end. The latest offerings from auto manufactures—such as this 2015 M4 from BMW—have become nearly impossible to...

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Mercedes-Benz new Museum Monday web series

Mercedes has a lighter side. Who knew? Those zany Germans! "In my opinion . . ." instead of taking a typically Teutonic approach, using a lab coat-wearing talking head, droning on dryly about the company’s history, engineering and innovation, the producers here have taken a fresh approach: They have lightened things way up with a hip, fun, friendly fast paced informative series of short video...

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Exclusive winter time drivers education

Three high-end automakers have new winter driving campaigns. "In my opinion . . ." hree high-end automakers are engaging consumers with new winter driving events. Lamborghini has an Accademia program. Bentley has its Power-On-Ice program. Maserati is offering its Winter Tour. These kind of campaigns benefit the brands or marques by adding a layer of high-touch customer service, experience, engagement and, if the experience was enjoyable, help...

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