Communicating to today’s busy consumer
Overcome the defenses and cynicism by building credibility and trust.
Early entrepreneurs in the automotive aftermarket industry worked hard in their garages, fueled only by good ideas and a passion for cars. Their marketing and public relations came naturally. These car and racing enthusiasts liked to meet to swap tips and tricks. Soon, strangers became friends. These friends became customers. Happy customers told their friends. The young automotive media reported the information. Magazines were read. More products were sold. Fifty plus years later, some of those small enterprises became multi-million dollar corporations. Today, the business is more complex, but there’s still no shortage of opportunities.