Lamborghini’s first hybrid vehicle, the Asterion

The new Asterion . . . bella macchina?

  • What are some impressions of the car?
  • Will consumers in the market for a hybrid will look to Lamborghini?

“In my opinion . . .”

Wow . . . this new Lamborghini Asterion LPI 910-4—the name being a hybrid creature that’s part bull and part man—hits all the right buttons for me.

I say that, not because it’s another rolling hybrid hypercar technology showcase. Being more of an old-school sports car enthusiast, where mere mortals can work on the car, I’m not all that gobsmacked by the new hybrid technology. Not because it’s has almost 1,000 horsepower. (For perspective, in the early 1960’s top fuel dragsters had just broken through the 1,000 HP mark.) I say that because I’m in love with the styling—inside and out—a super looking supercar.

The Asterion’s appearance is a significant departure from Lamborghini’s latest edgy design philosophy. This new hybrid has a softer, more 1970’s styling DNA reminiscent of the Lamborghini Jarma and Miura. To compliment that softer styling, the interior seems actually designed with comfort and ergonomics in mind.

What amazing technology too: a near 1,000 HP Lamborghini that can get 57 miles per gallon!

The Asterion is obviously Lamborghini’s technology showcase demonstrating how a hyper hybrid’s two different drive trains work together for speed, or apart for zero emissions. Of course these are the early days for such technologies, and like the other hybrid hypercars such at the Porsche’s 918 Spyder, McLaren’s P1, and Ferrari’s LaFerrari, the Lambo can go electric-only for maybe 30 miles—that’s just enough, for example, to get in and out of central London.

Hybrid hypercars have been all the rage lately, with offerings from Porsche, McLaren and Ferrari. Given Lamborghini had time to study the other hybrid hypercars, the company now knows what works, what doesn’t, and if the market is buying-in.

So, being late to the game is not a bad thing. Given the reaction from the press at the Paris Motor Show, I would be very surprised—and disappointed—if this beautiful car does not go into production soon. I say build it and “they” will come.

Watch the unveiling in Paris here . . .

Image credit: Lamborghini


Let us help you maximize the dollar value of your marketing efforts.

Copyright © 2016 Auto World Marketing.