Audi’s new ad campaign showcases its latest in-car connectivity
"In my opinion . . ."
he new ad campaign by Audi entitled "Challenge All Givens" is supposed to resonate with those who defy convention. The campaign has two new TV commercials that aim to draw attention to technology used by Audi—and these days, it seems to be all about technology, not the driving experience as it...
Spy shots are nothing new. But the Bentayg is.
"In my opinion . . ."
he world of automotive design and styling is highly competitive and has its own kind of paparazzi as well. Automotive spy shots are taken and “leaked” all the time. These spy photographers, with their long lenses are always on the lookout for engineers testing power trains and running gear in the...
Mercedes has a lighter side. Who knew? Those zany Germans!
"In my opinion . . ."
instead of taking a typically Teutonic approach, using a lab coat-wearing talking head, droning on dryly about the company’s history, engineering and innovation, the producers here have taken a fresh approach: They have lightened things way up with a hip, fun, friendly fast paced informative series of short video...
The new Asterion . . . bella macchina?
"In my opinion . . ."
ow . . . this new Lamborghini Asterion LPI 910-4—the name being a hybrid creature that's part bull and part man—hits all the right buttons for me.
I say that, not because it's another rolling hybrid hypercar technology showcase. Being more of an old-school sports car enthusiast, where mere mortals can work on...
Aston Martin and Maserati’s social efforts that focus solely on the sound of their cars.
"In my opinion . . ."
ston Martin has a SoundCloud account, where it shares the audio of various models in different gears and scenarios.
Have a listen here:
Following its last SuperTrofeo race series, Maserati posted a video on Facebook that demonstrates the “sound of speed,” asking "how it should be shaped?"...
Maserati covers its cross-US travels in Quattroporte
"In my opinion . . ."
aserati's Quattroporte coast-to-coast campaign today. The brand is releasing many videos—12 so far—showing the Quattroporte driving through different parts of the U.S. The videos show the car from the point of view of a helicopter, suggesting a race and very little beyond driving down a road happens.
Will this series maintain fan interest?
I would...
After more than a decade, Porsche is returning to the LMP1 class of the FIA World
"In my opinion . . ."
was asked for my opinion today by Luxury Daily . . . does Porsche has a strong racing reputation? I had to smile.
Porsche has one of the richest racing reputations and legacies of any automotive marque, anywhere, EVER. The company has earned major...
Mercedes-Benz's latest film (released via Facebook, YouTube and Twitter) shows the highlights of the GL model during a car chase. Note the funny surprise at the end.
"In my opinion . . ."
hat do I think of this video and the automaker's strategy? A couple of things: one is to obviously demonstrate, in an entertaining and engaging manner, the features and benefits found on the...
"In my opinion . . ."
and Rover is getting some traction on the Web with its involvement in this team’s 30,000-mile journey across Europe which the automaker supported by giving its Bursary prize to the group along with the largest monetary award donation to date. The team leader, Andy Campbell, who became paralyzed eight years ago, will be traveling in a wheelchair. He is doing the...
"In my opinion . . ."
elebrating the all-new 2013 Boxster, the automaker is driving one of its new Boxsters down the east coast – from New York to Alabama – to show it to consumers at different venues. Consumers can also follow the journey on Twitter with hashtag #BoxsterRoadTrip.
What's the strategy and target demographic? Well given, it's an African-American male sharing his experience, and...