The hot new BMW M4: personal touches cost extra, but the apps not real. Yet.
"In my opinion . . ."
he bad news for auto enthusiasts who love to tinker with a car’s engine is, it’s obvious that the golden age of hot rodding is coming to an end. The latest offerings from auto manufactures—such as this 2015 M4 from BMW—have become nearly impossible to...
Mercedes has a lighter side. Who knew? Those zany Germans!
"In my opinion . . ."
instead of taking a typically Teutonic approach, using a lab coat-wearing talking head, droning on dryly about the company’s history, engineering and innovation, the producers here have taken a fresh approach: They have lightened things way up with a hip, fun, friendly fast paced informative series of short video...
Aston Martin and Maserati’s social efforts that focus solely on the sound of their cars.
"In my opinion . . ."
ston Martin has a SoundCloud account, where it shares the audio of various models in different gears and scenarios.
Have a listen here:
Following its last SuperTrofeo race series, Maserati posted a video on Facebook that demonstrates the “sound of speed,” asking "how it should be shaped?"...
Lamborghini's "The Pacific Grand Tour"
"In my opinion . . ."
n Italian, the word "giro" means "tour" in this instance. Like minded Lamborghini owners have the opportunity to assemble together and tour Northern and Central California.
The gain for Lamborghini from such an event is that it encourages it's car owners to get out and drive, demonstrating how enjoyable it is to take a road trip...
Maserati covers its cross-US travels in Quattroporte
"In my opinion . . ."
aserati's Quattroporte coast-to-coast campaign today. The brand is releasing many videos—12 so far—showing the Quattroporte driving through different parts of the U.S. The videos show the car from the point of view of a helicopter, suggesting a race and very little beyond driving down a road happens.
Will this series maintain fan interest?
I would...
Mercedes-Benz's latest film (released via Facebook, YouTube and Twitter) shows the highlights of the GL model during a car chase. Note the funny surprise at the end.
"In my opinion . . ."
hat do I think of this video and the automaker's strategy? A couple of things: one is to obviously demonstrate, in an entertaining and engaging manner, the features and benefits found on the...