Lamborghini's "The Pacific Grand Tour"
"In my opinion . . ."
n Italian, the word "giro" means "tour" in this instance. Like minded Lamborghini owners have the opportunity to assemble together and tour Northern and Central California.
The gain for Lamborghini from such an event is that it encourages it's car owners to get out and drive, demonstrating how enjoyable it is to take a road trip...
Maserati covers its cross-US travels in Quattroporte
"In my opinion . . ."
aserati's Quattroporte coast-to-coast campaign today. The brand is releasing many videos—12 so far—showing the Quattroporte driving through different parts of the U.S. The videos show the car from the point of view of a helicopter, suggesting a race and very little beyond driving down a road happens.
Will this series maintain fan interest?
I would...