Porsche’s “Driving Experience Centers” . . . do you know their origin?

Porsche's latest center is coming to LA in 2016."In my opinion . . ." had a conversation with a friend recently about the Porsche Driving Center that is coming to Los Angeles (a few years past their first projected opening date) and the genesis of factory sponsored driving schools in general. Here's how I recall the story—which began right here in San Diego:As we...

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Lamborghini’s restoration center is back

Lamborghini Polo Storico restoration center guarantees authenticity for its classic supercars"In my opinion . . ."estoring a supercar from the 1960s and 1970s is a very long and expensive process. Nowadays certain supercars from that era command many millions of dollars in restored or “original” concours condition.  This means it makes financial sense to restore such cars that are in rough or damaged condition....

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Bentley Bentayg . . . another high-end SUV is coming.

Spy shots are nothing new. But the Bentayg is. "In my opinion . . ." he world of automotive design and styling is highly competitive and has its own kind of paparazzi as well. Automotive spy shots are taken and “leaked” all the time. These spy photographers, with their long lenses are always on the lookout for engineers testing power trains and running gear in the...

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Mercedes-Benz new Museum Monday web series

Mercedes has a lighter side. Who knew? Those zany Germans! "In my opinion . . ." instead of taking a typically Teutonic approach, using a lab coat-wearing talking head, droning on dryly about the company’s history, engineering and innovation, the producers here have taken a fresh approach: They have lightened things way up with a hip, fun, friendly fast paced informative series of short video...

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Exclusive winter time drivers education

Three high-end automakers have new winter driving campaigns. "In my opinion . . ." hree high-end automakers are engaging consumers with new winter driving events. Lamborghini has an Accademia program. Bentley has its Power-On-Ice program. Maserati is offering its Winter Tour. These kind of campaigns benefit the brands or marques by adding a layer of high-touch customer service, experience, engagement and, if the experience was enjoyable, help...

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The 2014 Lamborghini Giro

Lamborghini's "The Pacific Grand Tour" "In my opinion . . ." n Italian, the word "giro" means "tour" in this instance. Like minded Lamborghini owners have the opportunity to assemble together and tour Northern and Central California. The gain for Lamborghini from such an event is that it encourages it's car owners to get out and drive, demonstrating how enjoyable it is to take a road trip...

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The Mille Miglia tour: still relevant to today’s consumer?

High-end automakers reach back into history for Mille Miglia tour "In my opinion . . ." he Mille Miglia is alive and well . . . and praise be! Held in Italy (of course) historic, venerable marques such as Ferrari, Jaguar, Bentley, Maserati and such other automakers are are getting ready for the historic Mille Miglia race May 15-18 that limits participants to models made before 1957. The...

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Porsche’s return to high-level racing after 16 years away

After more than a decade, Porsche is returning to the LMP1 class of the FIA World "In my opinion . . ." was asked for my opinion today by Luxury Daily . . . does Porsche has a strong racing reputation? I had to smile. Porsche has one of the richest racing reputations and legacies of any automotive marque, anywhere, EVER. The company has earned major...

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Aston Martin: 100 years of sports car excellence

Aston Martin's Centenary Celebration "In my opinion . . ." ston Martin's Centenary celebration today, specifically the brand's film series on its DB line deserves a hearthfelt "well done mate . . . we're glad you're still here." David Brown's "DB" series is legendary and goes all the way back to the DB1 series (my dad had a DB2 and DB3 when I was a kid). Aston...

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How important are factory tours for most automotive consumers?

Does the notion of "craftsmanship" matter to auto buyers any longer? In my opinion . . ." was reading about Audi's Factory yesterday and was startled by the sophistication and number of robots that play a role in the construction process. There are still humans that monitor the robots and handle some of the more unpredictable elements of construction, but it seems like only a...

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Rolls-Royce meets with China’s Elite Club

AT-A-GLANCE: Rolls-Royce is meeting with a group called the Chinese Entrepreneur Club (CEC). The club comprises the elite of the Chinese business community. Here’s the most luxurious auto brand wooing the most affluent Chinese consumers. "In my opinion . . ." he world has certainly changed in the last half-a-century. The developing world has developed. BRICS (Brazil, Russia, India, China and South Africa) nations and the concept...

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Mercedes’ latest “film” released on social media

Mercedes-Benz's latest film (released via Facebook, YouTube and Twitter) shows the highlights of the GL model during a car chase. Note the funny surprise at the end. "In my opinion . . ." hat do I think of this video and the automaker's strategy? A couple of things: one is to obviously demonstrate, in an entertaining and engaging manner, the features and benefits found on the...

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Land Rover’s support of the Pushing the Limits adventure tour

"In my opinion . . ." and Rover is getting some traction on the Web with its involvement in this team’s 30,000-mile journey across Europe which the automaker supported by giving its Bursary prize to the group along with the largest monetary award donation to date. The team leader, Andy Campbell, who became paralyzed eight years ago, will be traveling in a wheelchair. He is doing the...

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Porsche’s Boxster Spirited Escape Road Tour

  "In my opinion . . ." elebrating the all-new 2013 Boxster, the automaker is driving one of its new Boxsters down the east coast – from New York to Alabama – to show it to consumers at different venues. Consumers can also follow the journey on Twitter with hashtag #BoxsterRoadTrip. What's the strategy and target demographic? Well given, it's an African-American male sharing his experience, and...

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BMW recalls 24,000 vehicles on emissions problem

What does this latest recall mean for BMW? "In my opinion . . ." here is always a price to pay when issuing recalls. They take a hit financially, and their brand reliability rating and owner satisfaction index takes a hit too. The last item has much to do with how the owner is treated during the recall by the dealership. This means BMW has to...

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