High-end automakers are starting to use Pinterest

"In my opinion . . ." t this point, it’s a no cost/low cost way of keeping the brand and its stylistic imagery in front of a social media-centric, well-connected demographic. Generally speaking, for product manufacturers, Pinterest linking and cross-linking drives traffic to the company's website(s), which should lead to an engagement with prospective consumers, and assist in the conversion of leads into actual sales. Automakers...

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AUDI acquires Ducati

"In my opinion . . ." rom a branding, market positioning, and financial standpoint, decisions that VW (Audi) makes do not always seem logical to me. Case-in-point, the VW Phaeton: a full-size luxury sedan/saloon that the chairman of Volkswagen Group, Ferdinand Piëch, hoped to build to compete or surpass Mercedes-Benz and BMW. Well, everyone in the US knows that VW built its brand/reputation here on small,...

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