Lamborghini’s restoration center is back

Lamborghini Polo Storico restoration center guarantees authenticity for its classic supercars"In my opinion . . ."estoring a supercar from the 1960s and 1970s is a very long and expensive process. Nowadays certain supercars from that era command many millions of dollars in restored or “original” concours condition.  This means it makes financial sense to restore such cars that are in rough or damaged condition....

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Bentley Bentayg . . . another high-end SUV is coming.

Spy shots are nothing new. But the Bentayg is. "In my opinion . . ." he world of automotive design and styling is highly competitive and has its own kind of paparazzi as well. Automotive spy shots are taken and “leaked” all the time. These spy photographers, with their long lenses are always on the lookout for engineers testing power trains and running gear in the...

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BMW’s new M4 social video. App not included … yet.

The hot new BMW M4: personal touches cost extra, but the apps not real. Yet. "In my opinion . . ." he bad news for auto enthusiasts who love to tinker with a car’s engine is, it’s obvious that the golden age of hot rodding is coming to an end. The latest offerings from auto manufactures—such as this 2015 M4 from BMW—have become nearly impossible to...

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Mercedes-Benz new Museum Monday web series

Mercedes has a lighter side. Who knew? Those zany Germans! "In my opinion . . ." instead of taking a typically Teutonic approach, using a lab coat-wearing talking head, droning on dryly about the company’s history, engineering and innovation, the producers here have taken a fresh approach: They have lightened things way up with a hip, fun, friendly fast paced informative series of short video...

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Exclusive winter time drivers education

Three high-end automakers have new winter driving campaigns. "In my opinion . . ." hree high-end automakers are engaging consumers with new winter driving events. Lamborghini has an Accademia program. Bentley has its Power-On-Ice program. Maserati is offering its Winter Tour. These kind of campaigns benefit the brands or marques by adding a layer of high-touch customer service, experience, engagement and, if the experience was enjoyable, help...

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Lamborghini’s first hybrid vehicle, the Asterion

The new Asterion . . . bella macchina? "In my opinion . . ." ow . . . this new Lamborghini Asterion LPI 910-4—the name being a hybrid creature that's part bull and part man—hits all the right buttons for me. I say that, not because it's another rolling hybrid hypercar technology showcase. Being more of an old-school sports car enthusiast, where mere mortals can work on...

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How to hear Aston Martin’s and Maserati’s exhaust sound

Aston Martin and Maserati’s social efforts that focus solely on the sound of their cars. "In my opinion . . ." ston Martin has a SoundCloud account, where it shares the audio of various models in different gears and scenarios. Have a listen here:  Following its last SuperTrofeo race series, Maserati posted a video on Facebook that demonstrates the “sound of speed,” asking "how it should be shaped?"...

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The 2014 Lamborghini Giro

Lamborghini's "The Pacific Grand Tour" "In my opinion . . ." n Italian, the word "giro" means "tour" in this instance. Like minded Lamborghini owners have the opportunity to assemble together and tour Northern and Central California. The gain for Lamborghini from such an event is that it encourages it's car owners to get out and drive, demonstrating how enjoyable it is to take a road trip...

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The Mille Miglia tour: still relevant to today’s consumer?

High-end automakers reach back into history for Mille Miglia tour "In my opinion . . ." he Mille Miglia is alive and well . . . and praise be! Held in Italy (of course) historic, venerable marques such as Ferrari, Jaguar, Bentley, Maserati and such other automakers are are getting ready for the historic Mille Miglia race May 15-18 that limits participants to models made before 1957. The...

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Tesla’s planned expansion in Europe

Ready or not, Tesla is expanding into Europe "In my opinion . . ." esla is planning to open 30 new service centers and stores in Europe, responding to its growing popularity on the continent. In addition, Tesla plans to expand the number of Superchargers across Europe so Model S owners can drive across Europe for free. Here is an excerpt from their press release on the...

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Maserati, USA coast-to-coast road trip

Maserati covers its cross-US travels in Quattroporte "In my opinion . . ." aserati's Quattroporte coast-to-coast campaign today. The brand is releasing many videos—12 so far—showing the Quattroporte driving through different parts of the U.S. The videos show the car from the point of view of a helicopter, suggesting a race and very little beyond driving down a road happens. Will this series maintain fan interest? I would...

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BMW i8 and Louis Vuitton are the latest in fashionable driving

Exclusive luggage fits well with an exclusive BMW "In my opinion . . ." ouis Vuitton is creating an exclusive luggage for the BMWi8. The set includes  a business case, two travel bags and a garment bag. The luggage compliment the colors, cues, shape and ethos of the i8. There's nothing wrong with fitted luggage for cars. It's been done for a long time. Brand partnering is a...

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Aston Martin: 100 years of sports car excellence

Aston Martin's Centenary Celebration "In my opinion . . ." ston Martin's Centenary celebration today, specifically the brand's film series on its DB line deserves a hearthfelt "well done mate . . . we're glad you're still here." David Brown's "DB" series is legendary and goes all the way back to the DB1 series (my dad had a DB2 and DB3 when I was a kid). Aston...

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Mercedes-Benz’s DMV-certified Teen Driving Academy expands

This new program aims to create responsible drivers, provides workshops for parents and their kids and is inspired by the high teen car-crash rates. "In my opinion . . ." tandard driving schools do just one thing: teach you how to pass the DMV's written exam and driving test. You are on your own from there on. On the other hand, the Mercedes-Benz Driving Academy...

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How important are factory tours for most automotive consumers?

Does the notion of "craftsmanship" matter to auto buyers any longer? In my opinion . . ." was reading about Audi's Factory yesterday and was startled by the sophistication and number of robots that play a role in the construction process. There are still humans that monitor the robots and handle some of the more unpredictable elements of construction, but it seems like only a...

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