Porsche’s “Driving Experience Centers” . . . do you know their origin?

Porsche's latest center is coming to LA in 2016."In my opinion . . ." had a conversation with a friend recently about the Porsche Driving Center that is coming to Los Angeles (a few years past their first projected opening date) and the genesis of factory sponsored driving schools in general. Here's how I recall the story—which began right here in San Diego:As we...

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Exclusive winter time drivers education

Three high-end automakers have new winter driving campaigns. "In my opinion . . ." hree high-end automakers are engaging consumers with new winter driving events. Lamborghini has an Accademia program. Bentley has its Power-On-Ice program. Maserati is offering its Winter Tour. These kind of campaigns benefit the brands or marques by adding a layer of high-touch customer service, experience, engagement and, if the experience was enjoyable, help...

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