F1 Power-train for the Street? That's a first.
"In my opinion . . ."
or years, Mercedes-Benz's street-legal CKL GTR race car from the late 1990's has been my favorite road-going monster, but this CGI teaser of their upcoming Project One looks otherworldly.
They used to say, "Win on Sunday, sell on Monday." Is that old adage still true? I think it's alive and well ... well,...
"If you want a four door Ferrari, have a Maserati"—Amedo Felisa, Ferrari CEO"In my opinion . . ."he SUV obviously seems to be an automotive trend that has staying power. Though Maserati’s beginnings started as builder of race cars, sports cars and grand tourers (along with its four-door Quattroporte), the company is simply following the 21st Century’s market’s wants and needs as so many...
Porsche's latest center is coming to LA in 2016."In my opinion . . ." had a conversation with a friend recently about the Porsche Driving Center that is coming to Los Angeles (a few years past their first projected opening date) and the genesis of factory sponsored driving schools in general. Here's how I recall the story—which began right here in San Diego:As we...
BMW Startup Garage offers potential assistance to young tech companies
"In my opinion . . ."
hat are the advantages of working with startups? The advantage is simple: BMW offers its resources and guidance for a ground floor equity share in the development of a potential breakthrough technology, which taken to its successful fruition can yield a large return on investment. On a global level, there...
Audi’s new ad campaign showcases its latest in-car connectivity
"In my opinion . . ."
he new ad campaign by Audi entitled "Challenge All Givens" is supposed to resonate with those who defy convention. The campaign has two new TV commercials that aim to draw attention to technology used by Audi—and these days, it seems to be all about technology, not the driving experience as it...
Goodwood Festival of Speed: is it significant?
"In my opinion . . ."
s you may or may not know, the Goodwood Festival of Speed is a hill climb event, held annually, that features all sorts of historic motor racing cars and motorcycles. The event is held in the grounds of Goodwood House, West Sussex, England between late June and early July.
In the beginning years, the...
Ready or not, Tesla is expanding into Europe
"In my opinion . . ."
esla is planning to open 30 new service centers and stores in Europe, responding to its growing popularity on the continent. In addition, Tesla plans to expand the number of Superchargers across Europe so Model S owners can drive across Europe for free.
Here is an excerpt from their press release on the...
Ferrari launched its new California T during the Geneva Auto Show.
"In my opinion . . ."
ill this car improved and strengthen the brand? Ferrari's tifosi says "sì!"
Why? It's quite simple.
Better styling: when looking at the earlier California from behind you could tell it had a bit too much junk-in-the-trunk. In fact, the California T has been voted "Most Stylish Car of the Year" by...
"In my opinion . . ."
rom a branding, market positioning, and financial standpoint, decisions that VW (Audi) makes do not always seem logical to me.
Case-in-point, the VW Phaeton: a full-size luxury sedan/saloon that the chairman of Volkswagen Group, Ferdinand Piëch, hoped to build to compete or surpass Mercedes-Benz and BMW. Well, everyone in the US knows that VW built its brand/reputation here on small,...