Audi’s new ad campaign showcases its latest in-car connectivity
"In my opinion . . ."
he new ad campaign by Audi entitled "Challenge All Givens" is supposed to resonate with those who defy convention. The campaign has two new TV commercials that aim to draw attention to technology used by Audi—and these days, it seems to be all about technology, not the driving experience as it...
Spy shots are nothing new. But the Bentayg is.
"In my opinion . . ."
he world of automotive design and styling is highly competitive and has its own kind of paparazzi as well. Automotive spy shots are taken and “leaked” all the time. These spy photographers, with their long lenses are always on the lookout for engineers testing power trains and running gear in the...
Panamera Exclusive series by Porsche --- only 100 vehicles to be made.
"In my opinion . . ."
saw this car at the LA Auto Show. Yikes—it's HUGE. Believing personally, that Porsche should only come with two doors, it's not my cup of tea, but I must admit it's an impressive car. Very impressive. The fit and finish is exquisite.
Porsche's Panamera Exclusive is going to...
Aston Martin and Maserati’s social efforts that focus solely on the sound of their cars.
"In my opinion . . ."
ston Martin has a SoundCloud account, where it shares the audio of various models in different gears and scenarios.
Have a listen here:
Following its last SuperTrofeo race series, Maserati posted a video on Facebook that demonstrates the “sound of speed,” asking "how it should be shaped?"...
Ready or not, Tesla is expanding into Europe
"In my opinion . . ."
esla is planning to open 30 new service centers and stores in Europe, responding to its growing popularity on the continent. In addition, Tesla plans to expand the number of Superchargers across Europe so Model S owners can drive across Europe for free.
Here is an excerpt from their press release on the...
Ferrari launched its new California T during the Geneva Auto Show.
"In my opinion . . ."
ill this car improved and strengthen the brand? Ferrari's tifosi says "sì!"
Why? It's quite simple.
Better styling: when looking at the earlier California from behind you could tell it had a bit too much junk-in-the-trunk. In fact, the California T has been voted "Most Stylish Car of the Year" by...
This new program aims to create responsible drivers, provides workshops for parents and their kids and is inspired by the high teen car-crash rates.
"In my opinion . . ."
tandard driving schools do just one thing: teach you how to pass the DMV's written exam and driving test. You are on your own from there on. On the other hand, the Mercedes-Benz Driving Academy...
Does the notion of "craftsmanship" matter to auto buyers any longer?
In my opinion . . ."
was reading about Audi's Factory yesterday and was startled by the sophistication and number of robots that play a role in the construction process. There are still humans that monitor the robots and handle some of the more unpredictable elements of construction, but it seems like only a...
Recently, at the Luxury Retail Summit 2013 in New York, McLaren spoke at a conference and discussed their strategy to distance the brand a bit from its racing roots to appeal to a larger audience. I'm wondering if the reverse should be practiced by some brands.
"In my opinion . . ."
iven that I am a dyed-in-the-wool car enthusiast, raised around Ferrari, Aston Martin and...
AT-A-GLANCE:
Rolls-Royce is meeting with a group called the Chinese Entrepreneur Club (CEC). The club comprises the elite of the Chinese business community. Here’s the most luxurious auto brand wooing the most affluent Chinese consumers.
"In my opinion . . ."
he world has certainly changed in the last half-a-century. The developing world has developed. BRICS (Brazil, Russia, India, China and South Africa) nations and the concept...
Can über luxury and exotic automakers such as Rolls-Royce, Bentley, Ferrari, Lamborghini, etc. place OOH (out-of-home) ads to reach the correct audience, but without diluting the brand?
"In my opinion . . ."
was asked the above questions recently. Out of home advertising is focuses on the consumer when they are on the move and in public places. OOH advertising formats—digital and non-digital—has four main categories:...
"In my opinion . . ."
ow I may not be the best person to be objective on this topic because it's a sore spot for me. See, I am a dyed-in-the-wool performance auto enthusiast and so I believe that all this technology takes critical attention away from driving a car safely and attentively for yourself, your passengers and every other driver around you. But...
Rolls-Royce announced its second authorized dealer in Moscow
Bentley Motors announces "Bentley Russia"
"In my opinion . . ."
n 2011, despite the growing economic gloom, worldwide car sales increased over five percent from the previous year. While automotive sales in 2011 have slowed in the developed world, emerging markets continue to grow quickly, such as in Russia, where sales jumped 27 percent jump over the previous...