Spy shots are nothing new. But the Bentayg is.
"In my opinion . . ."
he world of automotive design and styling is highly competitive and has its own kind of paparazzi as well. Automotive spy shots are taken and “leaked” all the time. These spy photographers, with their long lenses are always on the lookout for engineers testing power trains and running gear in the...
Three high-end automakers have new winter driving campaigns.
"In my opinion . . ."
hree high-end automakers are engaging consumers with new winter driving events. Lamborghini has an Accademia program. Bentley has its Power-On-Ice program. Maserati is offering its Winter Tour.
These kind of campaigns benefit the brands or marques by adding a layer of high-touch customer service, experience, engagement and, if the experience was enjoyable, help...
Land Rover reveals "Transparent Bonnet" virtual imaging concept
"In my opinion . . ."
his is a very cool concept: Land Rover's new invisible technology that allows drivers to peer through the front of the car to see what's on the ground and the direction of the tires. Cameras will be attached to the grille of the car which will feed data to a display that...