Audi’s new ad campaign showcases its latest in-car connectivity
"In my opinion . . ."
he new ad campaign by Audi entitled "Challenge All Givens" is supposed to resonate with those who defy convention. The campaign has two new TV commercials that aim to draw attention to technology used by Audi—and these days, it seems to be all about technology, not the driving experience as it...
The hot new BMW M4: personal touches cost extra, but the apps not real. Yet.
"In my opinion . . ."
he bad news for auto enthusiasts who love to tinker with a car’s engine is, it’s obvious that the golden age of hot rodding is coming to an end. The latest offerings from auto manufactures—such as this 2015 M4 from BMW—have become nearly impossible to...
Maserati covers its cross-US travels in Quattroporte
"In my opinion . . ."
aserati's Quattroporte coast-to-coast campaign today. The brand is releasing many videos—12 so far—showing the Quattroporte driving through different parts of the U.S. The videos show the car from the point of view of a helicopter, suggesting a race and very little beyond driving down a road happens.
Will this series maintain fan interest?
I would...
After more than a decade, Porsche is returning to the LMP1 class of the FIA World
"In my opinion . . ."
was asked for my opinion today by Luxury Daily . . . does Porsche has a strong racing reputation? I had to smile.
Porsche has one of the richest racing reputations and legacies of any automotive marque, anywhere, EVER. The company has earned major...
Aston Martin's Centenary Celebration
"In my opinion . . ."
ston Martin's Centenary celebration today, specifically the brand's film series on its DB line deserves a hearthfelt "well done mate . . . we're glad you're still here."
David Brown's "DB" series is legendary and goes all the way back to the DB1 series (my dad had a DB2 and DB3 when I was a kid). Aston...
Can über luxury and exotic automakers such as Rolls-Royce, Bentley, Ferrari, Lamborghini, etc. place OOH (out-of-home) ads to reach the correct audience, but without diluting the brand?
"In my opinion . . ."
was asked the above questions recently. Out of home advertising is focuses on the consumer when they are on the move and in public places. OOH advertising formats—digital and non-digital—has four main categories:...